So You Want to Try a Fresh Bar...

For over four years now, Minnesotans have had the opportunity to eat a snack bar unlike any other – one that's made to eat, not to last. Now, residents of Chicago and its suburbs have that same opportunity, as Fresh Bar is now available in Mariano's Fresh Market!

If you'd like to try Fresh Bar and discover an entirely new snacking experience, here's everything you need to know!

The What:

Fresh Bar is a fresh, refrigerated snack and energy bar. Unlike other bars, it's simply baked with ingredients you can pronounce like rolled oats and puréed fruit. Because it's minimally processed and not dried out, Fresh Bar is sold out of refrigerated sections in grocery stores. Fresh bar comes in four flavors: Chocolate Peanut Butter Banana, Cherry Pear Walnut, Apple Almond Cinnamon, and Pumpkin Carrot Pecan. At Mariano's, each carton of Fresh Bar costs $3.99 and contains three individually sealed bars.

The When:

Fresh Bar was originally launched in March 2012.

The Who:

The five childhood friends behind Fresh Bar, Will, Ross, Mike, Tom, and Austin, grew up together in Mankato, Minnesota. After going their separate ways for college, they all ended up all living in the Twin Cities of Minnesota. In 2012, they banded together in a local community kitchen to bake Fresh Bar. The rest is history.

The Why:

Nutrition and energy bars today are pretty much all the same: They're dried out, and often utilize preservatives or artificial ingredients. The combination makes the bars convenient for the businesses who sell them, because they can make the bars in large, industrial batches and sell them off over months or even years! This isn't great for consumers, however, because they are forced to eat unpalatable, processed bars when in need of a quick snack.

Fresh Bar offers consumers a fresh, minimally-processed alternative to the stale bars of today.

The Where:

Look for Fresh Bar in the dairy section of Mariano's, near the bagels. Use our store locator to find the location nearest you!