GudBar Announces Major Re-Branding, New Flavor Launch, New Retail Locations

As you can see, things have changed a bit, around here!

Owing to a legal threat that we received in August of last year, we’ve essentially spent the last five months completely re-doing everything that we worked so hard to build. Though this re-building effort was born from difficult circumstances, it fortunately proved a wonderful opportunity for us to reflect upon the work that we had done, to remove several obstacles that we had made for ourselves, and to lay the foundations for a truly customer-oriented company.

We are now overjoyed to reveal the fruits of that reflective effort!

First of all, we’ve got a new name for our company: Five Friends Food! It was born from a recognition of three things. First, we can count! Two, we’re all friends! Three, we’re making food!

Slightly more seriously, however: We wanted our company name to convey what’s important to us. We chose “Five Friends Food” because we’re constantly aspiring to be people-focused, down-to-earth, and friendly. That’s who we are and we’re always looking for ways to be it better.

Our second big adjustment is that we’re changing the name of our line of fresh bars to Fresh Bar! Whoa!

Even disregarding the fact that our initial name GüdBar – a simple play on the word “good” with a Minnesota flair – was alleged to be a theft of a “famous” trademark by a need-not-be-named third party, we recognize, now, that it wasn’t meant to last. While it was “Güd” for a time, we came to realize that the name didn’t effectively tell folks what makes our bars so special: that they’re fresh. And what better way to do that than just to do it? And so, we say bluntly but fondly: GüdBar is dead, long live Fresh Bar!

We’re most excited for our third announcement: We’re adding three new flavors!

For too long, our “Original” flavor has been lonely and nameless. And so, with our launch of Fresh Bar, we’re giving it three friends and new clothes! Our “Original” flavor – now dubbed Apple Banana Almond Raisin – will be joined by Cherry Pear Walnut, Pumpkin Carrot Pecan, and Chocolate Peanut Butter Banana. We’re confident that you’ll enjoy eating them as much as we have enjoyed making them!

All of our current retailers will be carrying Fresh Bar and we’re happy to announce that they’ll be joined by two new partners: Valley Natural Foods and Lakewinds Co-ops. These great, new partners sport locations in Burnsville, Minnetonka, and Chanhassen. We’re proud to be working with them!