Fresh Bar Embarks on Wegmans Sampling Road Trip

Fresh Bar is going on tour!

Co-owners Will, Ross, Tom, and Austin are set to hit the road Wednesday, February 10th. They'll be driving across the country to meet customers and share Fresh Bar in thirty-two Wegmans stores in New York, Pennsylvania, Maryland, Virginia, and New Jersey between Thursday and Monday.

The friends will be galavanting across the country in a 2008 Honda CR-V and a 2008 Honda Civic (Hybrid, as Ross likes to make very clear). Each vehicle will be toting hundreds of delicious Fresh Bars!

Given the wintry weather conditions, the friends know they're taking a risk.

"Driving all of those Fresh Bars across the country is a double-edged sword," Chief Marketing Officer Tom Johnson noted. "On one hand, it makes us a prime target for hungry snow yetis -- yes they exist. On the other hand, if we get stranded on a lonely highway in rural Pennsylvania, we'll have enough food to last till spring, if the yetis don't find us, that is."

When asked about the potential of fighting off mythical snow beasts with his bare hands, Fresh Bar CEO Will Handke simply shrugged.

"Hey, it's just what you have to do when you own a small start-up."

Dangers aside, the friends are excited for the trip.

"I can't wait to share Fresh Bar with Wegmans shoppers," Austin Hinkle remarked. "I think our bars will be a huge hit!"

When asked about the trip, itself, Austin perked up even more. "How often do you get to sit in a car with one of your best friends for sixteen hours straight? Sure, Ross and I will probably end up despising each other for a month afterwards, but our friendship will endure, or at least linger."

The complete list of Fresh Bar store appearances can be found on the limited edition tour shirt (shown below) as well as our events page. Stayed turned to this blog, as well as Fresh Bar's FacebookTwitter and Instagram for updates from the road!