Introducing: Single Serve!

A brand new way to enjoy Fresh Bar has quietly slipped onto shelves in the Twin Cities Area over the past few weeks. The change is a result of many months of tinkering and testing, and we're happy to officially announce what we've been up to: single serve packaging!

All four flavors are being tested in a handful of retailers (see full list below) as individually packed and priced bars. It's the same great bar found in the same part of the store, just in a more convenient form!

- Grab and go: Hungry for one bar but not three? Now you can purchase Fresh Bar one at a time. Pick it up with a juice or a cup of yogurt for a quick meal on-the-go!
- Bulk packing: Did you think the 3-pack was too small? With our new packaging, you can also buy a whole caddy of eight bars and house a mini Fresh Bar dispenser in your fridge at home.
- New places to sell: Single serve packaging works great in more high-convenience, fast-paced retail settings like convenience stores and snack counters at gyms. There are so many places we'd love to go (and where customers like you have asked for them) and with this change we can finally do it.
- They look great: Our single serve bars are colorful and clearly labeled. No more mystery of whether a bar is apple vs. cherry or digging out the box to check for ingredients. A big "thanks!" to our designer Cori for her work on this project.

Want to check the new Fresh Bar out? Here's where you can find single serve packaging in the Twin Cities area right now:

SIMPLS
Whole Foods Minnetonka
Whole Foods Edina
Whole Foods Lake Calhoun
Whole Foods Saint Paul
HyVee Oakdale
HyVee New Hope